DMA launches data protection toolkit for EU data changes
It is believed that the regulatory changes could have an adverse effect on industry growth and innovation, with DMA executive director Chris Combemale telling delegates that the industry is now in a "crucial window of opportunity" to oppose the regulation.
In an effort to help organisations, the DMA has introduced its own data protection toolkit, which is the marketing and marketing recruitment sector's first detailed guide into how laws could affect the industry.
This campaign has been led in an effort to lobby EU lawmakers to deliver a balanced regulation to protect people's data privacy rights.
Speaking at the DMA's Data Protection 2013 Conference, DMA executive director Chris Combemale explained: "Recent DMA research showed that the majority of the industry's senior executives are either unaware or lack understanding of one of the biggest long-term threats to their businesses.
"In response to this we've launched a toolkit to get to grips with potential changes to data legislation, how this could impact how we do business and how to respond to the threat."
He went on to say that all senior executives should take the time to log on, read up and write to their MEPs, as it will be the best 20 minutes they will invest this year.
Marketing Jobseeker Resources
Jobseeker resources and tools to help you on your marketing career path
Information commissioner Christopher Graham also urged for more involvement from the industry.
"In response to this we've launched a toolkit to get to grips with potential changes to data legislation, how this could impact how we do business and how to respond to the threat.
"It must also remember that this is the crucial turning point in a long game; while there is a lot more work to do on the Regulation, the industry must engage further with legislators now," Mr Graham stated.
More Marketing Insights
Latest Marketing Jobs
Sales Account Executive
We are seeking a sales professional with a results-driven attitude to join a global electronics company, who specialise in the manufacture and supply of innovative electronic components This is a superb opportunity for someone who has a passion for cutting-edge electronics to work within a small, supportive and friendly team at their UK office in...
Read moreInternal Account Executive
We are seeking a sales professional with a results-driven attitude to join a global electronics company, who specialise in the manufacture and supply of innovative electronic components This is a superb opportunity for someone who has a passion for cutting-edge electronics to work within a small, supportive and friendly team at their UK office in...
Read moreSocial Media Manager
A tangible asset ownership firm and retail business is seeking a dynamic and creative Social Media Manager to build and implement their organic social media strategy across multiple platforms. This role is pivotal in driving education about their services and products, enhancing brand consideration, and fostering trust amongst their customer base. This role is...
Read moreReady to apply for roles?
It only takes two minutes to register and set up job alerts
-
Sign up
-
2 Upload CV
-
3 Review jobs
-
4 Apply